There was a time in this city when the front door was left unlocked. When the kitchen was the scullery. And in the tiny scullery stood this big sink. Clothes and dishes and weans got washed there. A lot of craic was heard around a jawbox. It still is.
Jawbox is the namesake of the iconic 'Belfast Sink' made famous in the early 1900s and still every bit as popular today. Drinksology, along with Echlinville Distillery, have revived the name and created Northern Ireland’s only single-estate gin.
Working with stock glass, the oversized label dominates the package design. The front label is printed both sides with photography of the city’s first Gin Palace, visible on the reverse of the front label as you turn and explore the design.
Enjoy your Jawbox with a refreshing ginger ale – the original Belfast serve. Belfast was famous for many things. Mighty ship building, strong rope-making, delicate linen-weaving and of course the most lasting legacy of them all – refreshing Ginger Ale-inventing.
At Jawbox they say, ‘We’re proud of what we have brought to the world, so we ask you to set aside the usual in favour of the unusual – and raise your enamel mug of Jawbox Gin and Ginger to our city’s achievement. Thank you, Belfast.”
Single-estate gin doesn’t come easy. It requires a lot of time and a lot of skill. You must grow your grain, harvest your crop, create your alcohol and finally distill your classic dry gin.
The easier way is not the Jawbox way. The gin is inspired by the magnificent industrial era in our history when ordinary men and women created greatness through graft and craft. They were responsible for many of the most astonishing achievements to come from this city, and rarely did it come easy.
When creating the imagery to accompany the Jawbox gin launch, we chose to stand by these values, starting with the techniques of this era.
Wet Plate Collodion is a photographic technique pioneered in the mid-18th Century. Like this gin, it requires patience, skill and alchemy in equal measure. Our photography champions the working people of our city – bar staff, tour guides, artists and street. What would take one minute with modern tools takes vastly longer with such old techniques – but there are no short cuts, no substitutes.
The photographic images are exposed onto glass or anodised aluminium plate using a concoction of chemicals. The results simply cannot be recreated with modern tools. UV light is captured in a different way when and graft and craft rule supreme.
Here are a few of the true characters of the city that Jawbox Gin has captured. Welcome to Belfast, what about ye?