Created in its entirety by the Drinksology studio, Red Bonny is a dark rum loved by landlubbers and salty old sea dogs alike. A blend of many special rums, aged in Guyana for three years or more and shipped around the world, Red Bonny is a rum rated Arrr!
Our challenge was to create a cool and engaging brand without the call for high-end stock bottles, never mind bespoke glass. We think the solution worked out pretty well.
Anne Bonny was a red-headed renegade, a woman who lived for adventure danger and excitement. A pirate. Husbands and lovers came and went. But the sea stayed, and called to her. She roamed the Caribbean, hiding out in Jamaica and Cuba, fighting, carousing and plundering alongside men, as an equal.
Time and again, just as her luck seemed to about run out, she would manage to get away. (Some said she could sweet-talk her way past any captor.)
Anne lived as she wished, escaping one last time to South Carolina, where she lived out her days in peace – although, it is said, never truly free of the call of the sea and the lure of the tides…
The rum has been brought to life through vivid storytelling and illustration. There is a definite step away from the traditional 'parrot on pirate' approach in favour of something with a little more playful sophistication.
Enter Anne Bonny, the mistress of the sea who knew how to get ahead, and get her name on a bottle of the dark stuff.