We were tasked with 'inventing' the brewery name, the brand name and creative direction of this unique range of craft ales. For a solution, we looked to Ireland’s great and often unsung legacy of invention. Submarines that dived 12ft down because the periscope went 12ft up. Ejector seats that quite literally put a rocket up one’s proverbial. Toy tractors that conquered the grown-up agricultural world. All invented here, and then some.

First we had to invent a clever brewery name before moving on to our range of craft ales –four standard variants and one seasonal option. From there, it was painstaking research to find our perfect inventors, discovering of their patent plans and bringing them to life in illustration.

The Clever range is presented in stock 500ml bottles. The range is then complemented with simple but striking and effective point of sale.