There was a time in this city when the front door was left unlocked. When the kitchen was the scullery. And in the tiny scullery stood this big sink. Clothes and dishes and weans got washed there. A lot of craic was heard around a jawbox. It still is.

Jawbox is the namesake of the iconic 'Belfast Sink' made famous in the early 1900s and still every bit as popular today. Drinksology revived the name, created the brand and created the biggest selling Irish gin along the way. Now why not visit jawboxgin.com

In 2017 the DRINKSOLOGY studio re-envisioned the Jawbox bottle taking it from stock to bespoke glass. The bottle carries key messaging in the form of embossings whilst also strengthening presence on shelf. Bottle designs have included 700ml, 750ml and 1Ltr with a 1.75Ltr in the pipeline.

Shifting focus from the glass it is the oversized label that dominates the package design. The front label is reverse printedwith photography of the city’s first Gin Palace visible on the reverse of the front label as you turn and explore the design. A heady mix of rick foils, deep embossing and heavy uncoated paper make for a as appealing to touch as it is to taste.