Drinksology was tasked with creating a new visitors experience at the existing Tullamore Dew Distillery in Ireland. The challenge included the repurposing of an existing building with a view to a high volume thoughput. The expansive tour ideation included a new entrance, retail store, induction setting / format, production narrative and a novel maturation snug. In a unique offering customers can also choose to blend their own whiskey using the Drinksology designed blending machine.

Every touch point is an opportunity to engage and excite. Touch screen blending activities, atomised aromas, engraved methodology, hot Irish coffee and the unmistakable sights and sounds of the distillery floor. Tullamore is a big site with a big story to tell.