Weniger, aber besser
“Weniger, aber besser” meaning “Less, but better”. The design of Beverbach Whiskey embodies this philosophy of renowned German product designer Dieter Rams, embracing his ten principles to create a truly timeless brand.
Brand Architecture
Grounded in Dieter Rams’ iconic design philosophy, Beverbach Whiskey integrates his ten core principles to achieve a striking, functional, and truly timeless brand presence.
Product Design
Applying Dieter Rams' principles strips away traditional whiskey clutter and over-embellished labels. Instead, it prioritises functional purity: clean typography, honest materials, and structural minimalism.
Naming
Named after the river that bisects the distillery grounds in Hardenberg, this phonetically intuitive title establishes a seamless, natural link back to the motherbrand - Hardenberg.
The ten principals of good design
Named after the river that bisects the distillery grounds in the town of Hardenberg, the design is a profound exercise in restraint, serving as a functional tribute to the “Less, but better” philosophy. In a category most familiar with highly-embellished heritage cues, Beverbach breaks the mould by adhering strictly to Rams’ ten principles of good design - innovative, functional, aesthetically pleasing, understandable, unpretentious, honest, durable, considered in every detail, environmentally friendly and pure in its execution. The result means that every element of the packaging is considered in meticulous detail to ensure the product remains understandable and honest.
