Gunpowder Gin
Drumshanbo Gunpowder Irish Gin is an oriental spiced gin with gunpowder tea at its botanical core. Our remit included naming, creating the brand story, designing the glass, the closure and finally embellished the bottle with premium labelling.
Brand Positioning
The positioning balances wonder and science. Its apothecary silhouette, blue glass, and closure marry the curious naming and mythical Jackalope emblem, creating an iconic, highly distinctive shelf presence.
Branding
Bold and evocative, this label design offers unexpected discovery. Look once and it seems normal; look closer and a mythical Jackalope alongside Chinese characters reveals that it is anything but.
Product Design
Gunpowder Irish Gin’s powerful apothecary design has been central to driving phenomenal brand growth in territories worldwide. This distinctive structural identity creates an iconic, commanding shelf presence
The Curious Mind of PJ Rigney
It takes an inquisitive, questing spirit to produce the most remarkable Gin. Alongside owner, PJ Rigney, we curated this ‘curious mind’, filled with adventure and an unwavering quest to find the remarkable. The result of this passionate exploration is Drumshanbo Gunpowder Gin – as unique, extraordinary and remarkable as the elusive creature PJ has occasionally glimpsed in the fields, the Drumshanbo Jackalope.
